CX TRENDS 2023 The Rise Of Immersive Experiences

Zendesk, a global leader in a customer service software, developed this research for CX and IT professionals

If there has been one constant over the past three years, it’s change – how we work, live, and consume have all been radically transformed. As a result, businesses have witnessed dramatic shifts in consumer expectations.

This period of widespread change has led many businesses to invest more in the customer experience, and as 2023 begins, the scope of consumer demands has come into sharper focus.

Zendesk, a global leader in a customer service software, developed this research for CX and IT professionals on how customers are increasingly expecting immersive experiences. It also discusses how, for those businesses that have responded to those customer demands, their strategic investments have started to pay off.

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