Personalizing Customer Communications At DBS

Today, a customer expects personalized communications and interactions everywhere

Digital transformation has changed the world of communications. The new reality due to COVID-19 has further amplified the demand for 'humanistic banking,' where customers and organizations are looking beyond a purely transactional relationship. Today, a customer expects personalized communications and interactions everywhere, every time. He/she wants to build a mutually beneficial relationship based on trust and empathy. As we continue to steadily transition to more meaningful communications, there will be a stronger emphasis on customer communication management to help organizations to deliver a more contextual and interactive digital experience.

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